about us

Seagram's 100 Pipers Music CDs brings to you yet another edition of its signature event 'PLAY FOR A CAUSE'- a mega music event where you get to witness celebrated musicians from across India, under one roof! They perform to raise funds for 15 social causes with a sole objective to support India and its cities.

The event's genesis lies in the brand's purpose of leading a positive change, thereby making the world a better place. Over the years this event has been at the forefront of supporting causes that positively impact society by leveraging the great unifier 'Music'. And in doing so, it brings to life the brand's core proposition of 'Be Remembered For Good' in a memorable manner.

This year, the extravagant 'Play For A Cause' will see a power-packed lineup of 108 artists from across genres playing on the 29th of November, in 27 cities.

Given the current scenario in India, where people are struggling for their basic needs- air, water, food, environment, education etc., we believe it is imperative for us to stand with them in their times of need. Therefore, we collaborate with various musicians to contribute to this cause and “Be Remembered for Good”.

This year's 'Play For A Cause' is your chance to pitch in and #BeRememberedForGood by pledging for the cause you support!